It ensures that you get precise illustrations with perfection every single time. In my opinion, the most noteworthy feature of Adobe Illustrator has to be vector graphics. Web designers, digital creators, and graphic designers use it worldwide. Think of it as a digital drawing board with endless options. It’s a tool you would want if you want to create things with your mind’s eye and explore your creativityįollowing is all the information you should know about Adobe Illustrator and why it’s so popular: A Digital Drawing BoardĪdobe Illustrator is a computer software used to make drawings, illustrations, graphs, etc. Be sure to communicate your brand personality and identity to an illustrator in your brief.Adobe Illustrator is ideal if you are a graphic designer and wish to take drawings and doodles to the next level. Illustrators will want creative briefs to include information such as colors, style/aesthetic, and subject. For that reason, it’s a good idea to familiarize yourself with an illustrator’s portfolio before commissioning them. They’ll assume that by hiring them, you like their style and want them to produce artwork in that style. Be prepared to communicate the number of pages, print size, delivery format, and other technical information to your graphic designer.Īn illustrator will ask “artsier” questions. While products such as business cards have a standard size, things like posters, ﬂyers, and magazines can have wildly different speciﬁcations. They’ll expect you to already have your logo, fonts, and colors selected.īe sure that you have a basic understanding of print and digital formats, so that you can communicate those to a designer. However, they will ask different questions: A graphic designer will want “specs,” short for speciﬁcations. a concise summary of what you want from their work. Both illustrators and graphic designers will want you to send them a creative brief, i.e.

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